Bar Codes Combine Technology and Tradition in Rio de Janeiro
Rio de Janeiro is mixing technology with tradition to provide tourists information about the city by embedding bar codes into the black and white mosaic sidewalks that are a symbol of the city.
The first two-dimensional bar codes, or QR codes, as they’re known, were installed in late January at Arpoador, a massive boulder that rises at the end of Ipanema beach. The image was built into the sidewalk with the same black and white stones that decorate sidewalks around town with mosaics of waves, fish and abstract images.
The launch attracted onlookers, who downloaded an application to their smartphones or tablets and photographed the icon. The app read the code and they were then taken to a web site that gave them information in Portuguese, Spanish or English, and a map of the area.
They learned, for example, that Arpoador gets big waves, making it a hot spot for surfing and giving the 500-meter beach nearby the name of "Praia do Diabo," or Devil’s Beach. They could also find out that the rock is called Arpoador because fishermen once harpooned whales off the shore.
The city plans to install 30 of these QR codes at beaches, vistas, and historic sites, so Rio’s approximately 2 million foreign visitors can learn about the city as they walk around.
"If you add the number of Brazilian tourists, this tool has a great potential to be useful," said Marcos Correa Bento, head of the city’s conservation and public works.
Raul Oliveira Neto, a 24-year-old visitor from the Southern Brazilian city of Porto Alegre, was one of the first to use the icon and thought the service fit well with the way people live now.
"We use so much technology to pass information, this makes sense," he said, noting he’d seen QR codes on tourist sites in Portugal, where they were first used for this purpose. "It’s the way we do things nowadays."
Locals - used to giving visitors directions - also approved the novelty.
"Look, there’s a little map; it even shows you where we are," said Diego Fortunato, 25, as he pulled up information.
"Rio doesn’t always have information for those who don’t know the city," he said. "It’s something the city needs, that it’s been lacking."