Nightlife

Atlantic City Pumps Up Nightlife Marketing Efforts

by Wayne Parry
Friday Jan 31, 2014
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New Jersey’s seaside gambling resort is taking its show on the road, targeting partiers in Philadelphia with a mobile nightclub that will bring 300 of them back to Atlantic City to experience the resort’s nightspots.

It’s also launching social media efforts to recruit fun-seekers to come to Atlantic City.

The outreach is part of the $30 million annual campaign by the Atlantic City Alliance to promote the resort as more than just a gambling center.

"Atlantic City is a lively destination all year round," said Liza Cartmell, the group’s president. "These promotions are designed with specific social media components included in order to showcase all that there is to do here even during the coldest months. We encourage visitors to enjoy the indoor pools, spas, restaurants, shopping, nightclubs, entertainment and gambling, and share their experiences over social media with their friends."

The Alliance unveiled three campaigns Thursday aimed at winter tourism.

One, Do AC Nightlife, features a 45-foot-long vehicle to take partygoers in the Philadelphia region to Atlantic City for a VIP night on the town. Over four weeks, 300 people will be given luxury rides to and from Atlantic City nightspots.

Another campaign, Show Us Your Bling, is aimed at female travelers looking for a group getaway for such events as bachelorette parties. Recently engaged couples are encouraged to upload a picture of their engagement bling at www.doatlanticcity.com , or on Facebook. They can also submit via Instagram, Twitter or Vine with the hashtag #ShowUsYourBling by March 14.

One couple will win bachelor and bachelorette parties at Atlantic City locations that were featured last summer on the ABC show "The Bachelorette."

The last campaign, Taste Of Summer, features pools, spas and summer cocktails at all 11 of the city’s casinos, with sand sculptures and beach balls in many of the lobbies.

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Comments

  • Thad, 2014-02-07 16:13:53

    I love Atlantic City; I was there yesterday! But it’s just not the gay destination it was many years ago. Resorts closed their in-casino gay bar; only a small off-the-beaten track gay bar remains. I wish them the best and I am going back next Friday; they’ve booked hockey for 4 games at Boardwalk Hall, home of Miss America.


  • Anonymous, 2014-02-07 16:21:41

    It is good news that Atlantic City is reaching out to expanding it venues to attract gay visitors, as observed over the years, do to the small gay population of the city, venues have come and gone. The city seems it could use the help of nightclub promoters to help attract the gay patrons, who seem to want to socialize with other gay patrons. In other cities that want to be gay meccas, too many venues open and closed do to the lack of patrons & visitors for this market. Promoters are/and should take a look at your city to help hosts events there. This is successful in other cities because patrons are able to visit different venues and themed parties/events, not the same place each week. Nor does the party have to be every week, some select holidays and events when more people are coming to town for some reason.


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