Earth Month 2012 : Act Now to Do Good (With Help from Aveda)
NEW YORK, NY - Aveda’s April 2012 Earth Month campaign will inspire its network of beauty professionals and consumers in more than 30 countries to raise $4.5 million for the protection of clean water.
For the sixth consecutive year, Aveda will partner with Global Greengrants Fund as its exclusive global Earth Month partner to provide grants for community-based water projects in more than 40 countries.
WALK: Aveda Walk for Water unites Aveda’s network and guests in a series of walks around the world during the week of April 22, 2012. The walks cover six kilometers, symbolic of the average distance women in developing countries walk each day to collect water for their families.
DESIGN: your own clean water poster using the You Create, We Donate Facebook app, and Aveda will donate $1 to Global Greengrants Fund. Each poster created offers a chance to win Aveda Earth Month prizes, including egift cards for use on aveda.com
READ: Daily tips and trivia on the Aveda Earth Month Calendar, where each day you’ll discover a new way to take action. Discover how you can make a world of difference for clean water!
SHOP: Light the Way™ Earth Month Candle features a stress-relieving aroma formulated organic French lavender. One hundred percent of the purchase price ($12) will be donated to Global Greengrants Fund. Candle proceeds will total $1.4 million when all candles are sold.
Visit www.aveda.com to find a Walk for Water, or an Aveda salon near you, or call 800.328.0849 to speak with an Aveda Guest Service Coordinator.